Marketing module for beauty business

Image by Jason Goodman

Marketing and sales are integral parts of the business. It is this module that is especially concerned with your creativity, personality and the release and fulfillment of your dreams and ideas. This module defines a wide range of business aspects, from site selection, spa concept development, sales channel identification, evaluation of their effectiveness to customer relationship building, trust building, employee motivation and personal qualities required for successful spa business development.

 

The marketing module is divided into subcategories. Each subcategory of the marketing module is 8 academic hours long.

You can register for the training by phone: +370 652 31979 , e-mail p .: info@provansokvapai.lt

01

Marketing Basics For The Beauty Business

  1. How to choose a spa name?

  2. Why is location an important part of a spa and beauty salon?

  3. SPA pricing;

  4. People and teamwork;

  5. Finding the market and your place;

  6. Correct SPA positioning and presentation of your brand;

  7. Development of personal leadership qualities;

  8. Leadership is innate or developed;

  9. Leadership qualities are important not only for managers;

  10. ADVERTISING:

    • ​Advertising channels;

    • When is advertising effective;

    • Internet advertising;

    • Social media advertising;

    • Creating a unique style;

  11. PRACTICAL EXAMPLES AND ACTIVITIES

02

Spa administrator and its functions

  1. The importance of e-mail and its writing;

  2. Telephone communication with customers;

  3. Key features required by the administrator;

  4. Customer trust and escort;

  5. Administrator - mini SPA manager;

  6. Does the spa professional need to have the qualities required by an administrator;

  7. PRACTICAL EXAMPLES AND ACTIVITIES

03

Sales of spa services and beauty products

The spa business is undergoing processes that create value for the customer. Be it spa treatments, wellness services or the sale of beauty products. Creating high added value is accompanied by the sale of a product (service). Sales are an integral part of marketing. Sales generate turnover and can increase a company’s profits. If you fail to sell, if you are afraid to talk and you feel uncomfortable in front of the customer (guilt, shame), these trainings are for YOU !!! After these trainings, you will feel assured of communicating with the client, creating a sense of courage and confidence. You will discover a state of satisfaction when communicating with a customer.

 

  1. Sales channels;

  2. Indirect sales;

  3. Online sales;

  4. Cross sales and up sales;

  5. Group sales;

  6. Sales to businesses;

  7. Private Sale;  

  8. Key features are needed for good sales;

  9. How to learn to feel satisfied when selling goods or services;

  10. PRACTICAL ACTIVITIES AND EXAMPLES

04

Clients. Communication with customers and development of their loyalty

  1. Customer relations, customer loyalty training;

  2. Customer database;

  3. Attracting new customers;

  4. How to retain old customers;

  5. How to know what customers want;

  6. Meeting and Exceeding Customer Expectations;  

  7. Creation of customer databases;

Module prices

The price of one module is 99 eur . For those who have registered by October 30th. the price of the module will cost you only 69 eur!

The training is led by a lecturer, Erika Daugėlaitė.

In this module, you will learn about economics knowledge that is important for building a business, planning, and achieving optimal efficiency in the use of human resources and business finance.

The

The economic module of the beauty business is divided into subcategories. Each subcategory is 8 academic hours long. You can register for the training by phone: +370 652 31979, e-mail p .: info@provansokvapai.lt

The

I. The Basics of the Beauty Business
  1. Why economic knowledge can help build a successful and sustainable business;

  2. SPA business planning, why planning is necessary;

  3. A great beauty professional does not guarantee a successful business;

  4. Market evaluation;

  5. When to buy premises and when to rent;

  6. Spa beauty salon insurance and its types, is it necessary?

  7. PRACTICAL WORKS AND EXAMPLES

The

II. Concept and definition of costs

The phrase is often heard among businesses: "what we earn, we spend." It is in this sub-module that we will look at the costs where the money is spent. What are our main costs (expenses) without which the activities of a spa and beauty salon cannot simply function. When is it worth spending more and earning more, and where are the places where we can act economically and economically. This sub-module defines cost information.

  1. SPA salon cost classification;

  2. Importance of costs, planning and control;

  3. Cost management in creating value;

  4. Cost estimation, planned and estimated costs;

  5. PRACTICAL WORKS AND EXAMPLES

The

III. Property
  1. Non-current assets, their division;

  2. Employees and your knowledge - is it an asset? When do you really need to hire an employee?

  3. Calculation of return on assets and employee turnover;

  4. Inventory, stocks and their maintenance;

  5. PRACTICAL WORKS AND EXAMPLES

The

IV. Value, price and profit
  1. Value creating service;

  2. Value-creating costs;

  3. Service pricing, how to determine the real price of services; 4 pricing methods;

  4. Is what we earn is our profit;

  5. When do we start earning. The main indicators that help to evaluate the performance of the SPA beauty salon: break - even point, return on assets, liquidity of assets, ROI (Return on Investment) - (return on investment);

  6. PRACTICAL WORKS AND EXAMPLES

The

V. Budgeting
  1. Budget definition;

  2. Benefits of budgeting and planning;

  3. Practical examples of budgeting;

  4. Cost savings and operational optimization;

  5. Why is planning necessary?

  6. Allocation of working time and procedures;

  7. PRACTICAL WORKS AND EXAMPLES

The

MODULE PRICES

The price of one module is 99 eur. For those registered by October 30th. the price of the module will cost you only 69 eur! Training is provided at the luxurious 5 * Radisson Blu Royal Astoria Hotel. The training price includes: coffee break.

The training is led by the lecturer, Erika Daugėlaitė.

The

Upcoming seminars:

Economics module for beauty business
  • November 9 - 11 a.m. Basics of Business Beauty (8 academic hours). Venue: Radisson Blu Royal Astoria Hotel - conference hall, Didžioji str. 33, Vilnius

The

Marketing module for beauty business
  • November 12 - 11 a.m. Basics of Marketing for Beauty Business Part I (4 academic hours) Venue: Radisson Blu Royal Astorija Hotel - Conference Hall, Didžioji str. 33, Vilnius

  • November 13 - 11 a.m. Basics of Marketing for Beauty Business Part II (4 academic hours) Venue: Radisson Blu Royal Astorija Hotel - Conference Hall, Didžioji str. 33, Vilnius

The

Hot stone massage training
  • November 10 - 11 a.m. to 3 p.m. Hot stone massage training Part I (4 academic hours) Venue: Radisson Blu Royal Astoria Hotel - conference hall, Didžioji str. 33, Vilnius

  • November 11 - 11 a.m. to 3 p.m. Hot stone massage training Part II (4 academic hours) Location: Scents of Provence Town Hall SPA, Didžioji str. 33, Vilnius